Dylan Smith Design Studio

I’m an independent brand and web designer in London. Now accepting project briefs for October 2016.

Filtered email design


Website • Email

Filtered is a specialty coffee newsletter growing a strong subscriber base to attract ad revenue. The distraction-free landing page drives quick sign-ups, while the branded email’s reading experience is pleasant and unobtrusive. Filtered has 60% opens and 22% clicks.

Visit website →
Filtered email design



In advance of Play-Doh’s 60th anniversary, I designed this landing page on a tight timeline – just eight hours from kickoff to handover. The objective is to gauge interest in a new platform for early years educators that I am working on for a November launch.

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Sports Impact marketing website

Sports Impact


Boasting a long roster of tier-1 clients, this sports marketing firm needed their web presence to say both premium and powerful. Working alongside Figment Agency, I designed an experience that pushes visitors toward case studies highlighting Sports Impact’s excellent track record.

League of Freelancers logo

League of Freelancers

Branding • Identity

League is an offline-first community that strives to unite creative freelancers under the common goal of successful careers. The group has a strong sense of self: Professional, collaborative, and progressive. These traits are represented in a minimal, modular, and vibrant identity that serves as the foundation for digital and physical branding applications.

Maker's Roast logo

Maker’s Roast


The brief from this American coffee startup was short: craft a memorable logo that feels like it could take over the world. The Maker’s brand represents hard work, sacrifice, and sense of accomplishment. Several iterations led to this stylised “M” as a flag – like you plant in the ground you've conquered.

SeymourLabs logo



Prior to our project, software development firm SeymourLabs had never considered its brand personality. Through collaborative exercises, we helped to reveal core values. The results guided us to an identity that communicates their leading edge vision while earning the trust of large organisations.

Sleepy Owl Cold Brew packaging design

Sleepy Owl Cold Brew

Packaging • Illustration

I designed the packaging for India’s first cold brew coffee, a new concept to their market. The box highlights the unique production method, while an illustrative approach to recipes supports the brand’s quirky yet clean aesthetic. Sleepy Owl exceeded first month sales targets by 600% and we're now working on an expanded product line.

See more on Sleepy Owl’s Instagram →
Drake Hotline Bling wrapping paper

Holiday Bling

Illustration • Marketing

Inspired by the hit song “Hotline Bling”, I illustrated, produced, and marketed a wrapping paper design for Christmas 2015. A grassroots PR campaign earned press attention from The Guardian, Mashable, Metro, ASOS, and others. The product sold hundreds of orders in a two week window.

Read the Mashable article →


“It felt like a natural choice to work with Dylan, who has been a team player from day one. He brought experience and freshened up our ideas, tools and processes. Dylan kept to agreed timescales, works with our systems, and persevered to please the client. Members of the team have commented at how easy he is to work with and look forward to future projects.”

Steve Grant

Managing Director, Figment Agency

“I knew Dylan would understand our requirements better than any other designer I had connected with. For me to work with someone, the most important factor – other than quality of work – is whether the person can be trusted, relied upon, and reasonable. Dylan had all those qualities, so it was a no-brainer.”

Ashwajeet Singh

Co-founder, Sleepy Owl Coffee

“Dylan was able to take my uncertainty about what I wanted and narrow it down into something I’d like for sure. He was very flexible, and very communicative at each stage of the project. Nothing was difficult and he’d always understand the situation from our perspective as a startup. Having bad experiences in the past, it’s refreshing to find someone who is honest and genuine.”

Andrew Seymour

CEO, SeymourLabs

“10/10? I want to say 9/10 but I don’t know what could be better. You’ve been amazing throughout the whole process. If you were local, I’d kidnap you and lock you in a storage container.”

Andrew Gale

Founder, Maker’s Roast